The Importance of Eco-Friendly Print Marketing
Here at Alpha Card Compact Media, we are big advocates of eco-friendly print marketing. Our standard paper and board stocks are FSC certified from ...
Here at Alpha Card Compact Media, we are big advocates of eco-friendly print marketing. Our standard paper and board stocks are FSC certified from sustainable forestry sources and we print using vegetable-based inks. Read on to discover more…
What is Eco-Friendly Print Marketing?
In essence, eco-friendly print marketing is an approach that seeks to reduce the environmental impact of printed materials by utilizing sustainable practices and materials. This type of print marketing involves using paper from sustainably sourced materials, printing with vegetable-based inks, and recycling or reusing the materials wherever possible.
Through implementing these strategies, companies can reduce their carbon footprint while enjoying powerful marketing tools. As a result, you can ensure that your eco-friendly print marketing efforts have lasting environmental impacts.
What is the FSC?
The FSC, or the Forest Stewardship Council, is the world’s most trusted sustainable forest management solution. An international, non-governmental organisation, established to promote the responsible management of the world’s forests. Founded in 1993, the FSC helps take care of forests, as well as the people and wildlife that live in and around them.
Want to find out more about the FSC? Visit www.fsc.org
Ian, Managing Director at Alpha Card, commented:
“It is becoming increasingly important for businesses to operate in the most eco-friendly way possible. Alpha Card being no exception to this.”
“We strongly believe in the message that The FSC promotes and feel that incorporating it into our products demonstrates our commitment to reducing our impact on the environment, whilst helping customers reduce theirs too!”
What are the benefits of Eco-Friendly Print Marketing?
There are a couple of key benefits to this type of print marketing, for example…
1. Reduces Environmental Footprint
Companies can garner great results with little negative environmental impact, thanks to implementing sustainable practices such as eco-friendly materials, green technologies, and energy efficiency into the production process.
Sustainable sourcing of materials helps reduce toxins released into the environment and the scale of resources used in printing. Fewer trees will be cut, and more paper recycled for future use.
Every eco-friendly choice you make contributes to the global effort to combat climate change.
Furthermore, by using eco-friendly inks, this helps conserve precious natural resources like water and forests, helping preserve biodiversity and ecosystems.
2. Increases Brand Awareness and Business Reputation
Eco-friendly print marketing is a fantastic way to demonstrate your commitment to sustainability and environmental responsibility. It can go a long way in terms of strengthening customer loyalty and brand recognition.
Going green will help promote your reputation of caring for the environment, wildlife, and the humans who inhabit it.
What’s more, by making eco-friendly print marketing a central part of your brand and overall marketing message, you are more likely to attract eco-conscious customers who want to support businesses that align with similar values and beliefs.
Why Alpha Card is your ideal partner
At Alpha, we’re passionate about creating engagement for our clients with their audiences using clever printed marketing. But we’re also passionate about how we can make sure that our print remains sustainable and as environmentally friendly as possible.
Let us help you reach your goals while minimizing your environmental footprint.
Contact us today for more information!
