COOKIE POLICY

1. What is a cookie?

A ‘cookie’ is a piece of information that is stored on your device’s hard drive, if you agree to this, which records how you move your way around a website so that when you revisit that website it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic, and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

We are required to obtain your consent for all non-essential cookies used on our website. You can block cookies (including essential cookies) at any time by activating the setting on your web browser that allows you to refuse the setting of all, or some, cookies. However, if you use your web browser settings to block essential cookies you may not be able to access parts of our website.

2. How do we use cookies?

We use cookies to track your use of our website. This enables us to understand how you use the website and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.

Cookies are either:

  • Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your web browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page, but they do not collect any personal data from your computer; or
  • Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorised as follows:

  • Strictly necessary cookies: these cookies are essential to enable you to use the website effectively, such as when buying a product and/or service. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
  • Performance cookies: these cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the website are most popular.
  • Functionality cookies: these cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
  • Targeting cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
  • First and third party cookies: first party cookies are cookies set by our website. Third party cookies are cookies on our website that are set by a website other than our website, such as where we have adverts on our website or use Facebook pixels so that we can show you relevant content from us when you are on Facebook.

We use first and third party cookies on our website. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Universal Analytics (Google)
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These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.

You can alter your cookie preferences at any time by clicking on the cookie icon and adjusting the sliders to ‘off’. Please refresh your page to ensure that the new settings have taken effect.

You can also control your cookie settings through your web browser.

You can opt out of being tracked by Google Analytics across all websites, by going to http://tools.google.com/dlpage/gaoptout.

If you have any questions, please Email us at sales@alpha-cards.com

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