Print – And Its Place in the World
We looked at print place in the world today and if can really compete with the digital age. Is print a thing of the past, or is this actually the f...
Prints place
What is prints place in this ever-changing world we’re living in? It’s not that long ago that print ruled the commercial world. Brochures, pamphlets, posters, mail order catalogues – that’s just how we got business done! However, fast forward to today, and it’s a very different landscape. A mixture of digital and print exists, allowing businesses to create multiple touchpoints with each individual target. However, with increasing reports stating print is fast becoming the consumer’s preferred form of marketing, we’re feeling rather smug!
The rise of print
The rise of vinyl and Polaroids started a few years back, and the print revival is in motion! People are looking for tangible items they can keep, something far more meaningful than on a digital screen.
Known officially as offline marketing, Business.com talked recently about how the good old-fashioned print is “one of the most consistent marketing methods”. Whilst digital gives you reach and metrics a button away, print has permanence, nostalgia, and a keepsake property.
Alpha Card prints place
Alpha Card has been operating within the below-the-line marketing arena for over ten years, and our passion for print never wavers!
A couple of points, if we may, that set us apart from the competition and let you understand why choosing print is the best option:
- The staying power – when you’re given an Alpha card, its majesty is such that you cannot bear to do anything but keep it. We’re not something that you’ll just throw away and never pick up again.
- Those designs – something is mesmerising about the designs, don’t you think? Like a Rubik’s cube, you’re left in awe of the original designer, George McDonald, in the late 80’s. Something so unique and different that your customers won’t stop looking.
- Hard to put them down. Ever held an Alpha card in your hand? We dare you not to play with it! Call it therapeutic or cathartic, it’s the ultimate fidget toy.
Print from process to consumer
Overall, for us, print is meaningful, time-honoured, and there’s a high degree of respect for the piece of print in your hand. Its process before reaching you, from the initial idea and design to the creation and formation at print stage –it’s magical, quite frankly!
Print has its place
Our clients love our Alpha card approach for its uniqueness and its ability to get a lot of messaging across in a simple and quick manner. We hear time and time again how our clients have experienced such positive feedback on the cards and how their customer experience has excelled. We ask, could digital do the same?
