How to Increase Repeat Customer with Print Marketing?

Increasing repeat customers with print?

As a business, one thing that is essential for growth and helping increase your profits are repeat customers! Ensuring you have a plan in place to help bring your buyers back is vital as sometimes they may need a push. There are various methods to try an entice customers to return, and with the rise of digital, often companies will try bombarding you over email, socials, or text messages. However, this method isn’t always effective, and many people have said they don’t tend to engage as well with these digital campaigns. Instead, we’ve seen an increase of repeat customers with print marketing being used. This is due to a number of reasons, print has been seen to increase repeat customers and have a longer lasting impact.

Let’s delve further into the reasons behind the success of print marketing in retaining customers…

Types of print marketing that can increase repeat customers

Firstly, there are multiple types of print you can choose from and how these are distributed can also affect your campaign.

Loyalty cards

A form of print that is used often in the retention of customers is loyalty cards. These are the perfect way to entice customers back to your brand, offering an incentive for their loyalty. Using brand logos and colours on your printed products can help your company stick, becoming recognisable to the customer.

Gratitude cards

Another way brands use print to show gratitude towards their existing customers is by sending thank you cards. These are a great way to make your customer feel appreciated and gain respect. Creating lasting emotions towards your brand will increase the chances of these customers returning.

Business cards

Additionally, a popular way a lot of companies like to advertise themselves is through business cards. This form of print has been around for years and, when done well, can be a pocket of information right in the hands of your customers!

Alpha cards

All of these are great products, but like everything, can become oversaturated and leave your customers feeling bored and uninterested in this style of marketing. However, luckily, innovative designs and unique folds have given a new lease of life to print and brought it into the modern world. Alpha Cards is a print marketing specialist, offering compact, durable and retainable products, from Z-Fold Cards to Infinity Cards.

Direct mail marketing

One method to distribute your print, that can be particularly impactful on existing customers, is direct mail marketing. This involves sending print materials directly to a previous customers address. This could include information on new products, specific deals for them, or upcoming holidays they should plan for. By tailoring the message to the customer, and delivering them to their doorstep, the customer is far more likely to engage in the content.

Direct mail marketing, with Alpha

Continuing from this, here at Alpha Cards, we can create bespoke, personalised direct mail campaigns that further builds on your customer relationships. These include branded envelopes, personally signed letters, unique infinity cards, and tailored content. Not only does this make your customer feel seen, but it also shows your business truly understands them.

Increase repeat customers with print today

If you’d like to elevate your print marketing and increase your return rate on existing customers, look no further. At Alpha Cards we ourselves have a return rate of 85%, showing just how impactful our cards are. Let us help you produce similar results, simply request a free sample pack today or get a quote to get started.